![]() Use a mix of keyword match types (like broad, phrase, and exact types) to discover new search queries and get a good impression share. Use tools like Google Analytics to track impressions on your website, content, product pages, and ads.Įmphasize quality: great, shareable content is shown to more users-use targeted copy, keywords, and segmenting to make sure your content helps users achieve their goals.įocus on keyword match types: you don’t just want impressions: you want to get your content in front of hyper-relevant, qualified users. Measuring impressions gives you insight into your findability, search ranking, web traffic, and content shareability. Every time a piece of content is shown to a user, it counts as an impression-so one user can have multiple impressions of one ad, page, post, or media element. Impressions are metrics that quantify the number of times your content is displayed to users, regardless of whether they click on it or not. Use the following KPIs to track how well you’re engaging awareness-stage users to find your site and consider your brand as a possible solution to their pain points. Let’s get started! 7 KPIs for measuring the awareness stageĪt this stage, your potential customers are aware that they have a specific need or problem they need solving and have usually started researching answers to their questions when they come across your company or website. We’ve created a ‘KPI starter pack’ for your business: learn which metrics to track-and how-at every point in the buyer’s journey, from the awareness, consideration, decision, and retention stages right through to post-purchase advocacy. Tracking quantifiable, user-centric KPIs across the customer journey helps you understand whether you’re converting and retaining users, and how you can improve the customer experience. KPI metrics act as progress milestones that show whether you’re meeting your targets, helping you make data-informed decisions. KPIs measure how well your business or team is achieving your most important user and company goals. ![]() 21 customer journey KPIs to track user success ![]()
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